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Business IntelligenceOverview of Business Intelligence

Information Management magazine (formerly DM Review) provides the most concise and comprehensive definition of business intelligence:

"Business intelligence is actually an environment in which business users receive data that is reliable, consistent, understandable, easily manipulated and timely. With this data, business users are able to conduct analyses that yield overall understanding of where the business has been, where it is now and where it will be in the near future. Business intelligence serves two main purposes. It monitors the financial and operational health of the organization (reports, alerts, alarms, analysis tools, key performance indicators and dashboards). It also regulates the operation of the organization providing two-way integration with operational systems and information feedback analysis."

Business intelligence involves a variety of components. Although the most common association with business intelligence is data warehousing, it actually encompasses a lot more. Additional business intelligence components include some of the following:

  • Data replication/synchronization
  • Data cleansing
  • Reports (tabular, graphical, scheduled, on-demand)
  • Dashboards
  • Scorecards
  • Data quality
  • Data mining
  • Data profiling
  • Trend analysis
  • Predictive analytics
  • Metadata management
  • Master data management

Many organizations have volumes of data but face the challenge of sucessfully gathering and interpreting that data. Missing critical data or incorrectly interpreting data leads to poor decisions which can adversely impact an organization. Properly executed business intelligence projects can turn an organization around by enhancing, or in some cases creating, the processes for collecting and analyzing data that lead to well-informed decisions. Those well-informed decisions can benefit an organization's bottom line or help avert catastrophe. It's no coincidence that some of the most successful organizations in the world, such as Walmart, have solid business intelligence solutions that help them run their business.

Our Business Intelligence Experience

Pinnacle Consulting's Business Intelligence division leverages years of experience with OLTP (Online Transaction Processing) and OLAP (Online Analytical Processing) systems to build world-class business intelligence solutions. Our experience with traditional database design and development complements our dimensional database design and development experience leading to robust solutions. We understand the differences between each approach yet appreciate how the output of one solution (OLTP) is the input for the other (OLAP). We also understand the need to customize the ETL (Extraction, Transformation, Load) processes according to the needs of the customer because one size does not fit all.

Our Business Intelligence Services

We offer services ranging from requirements through implementation to include project management and training. Our proven methodology for gathering requirements and prototyping business intelligence solutions minimizes the time needed to get a working solution in the hands of your users. We also offer customized training that teaches students how to create reports/adhoc queries in Business Objects and how to write custom SQL (Structured Query Lanaguage) for those situations where dragging-and-dropping objects isn't quite enough to get the job done.

To learn more about business intelligence and how it can benefit your organization, contact us for more information. We'll answer any questions you have and steer you in the right direction.